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With the new Dominos Pakistan app, customers can order pizza from anywhere in the country in a matter of minutes. Users can choose from the full menu or a specific pizza item and receive their order right away. The app was developed and designed in Pakistan. While it is convenient, it lacks some features, such as feedback, which would allow customers to make suggestions on the app.
Cost-cutting drive
Coca-Cola and Domino’s Pizza have a long-standing relationship. The two brands share the same corporate name and are both owned by Yum! Brands, which also owns Pizza Hut and Taco Bell. Both companies have seen the importance of fast food and pizza in the modern world, and both have benefited from the growth of dining out. A recent Domino’s report shows that net profit more than doubled in the quarter ending June 30. The company attributes this increase to everyday value pricing and menu innovations.
The company is also looking to expand its footprint. To do so, the pizza chain plans to open more locations and build fortressed stores in existing markets. The idea is to create more convenient locations and cut delivery times. Moreover, the company expects to gain a larger customer base with the new strategy.
The chain is already looking at ways to increase profit margins. It has increased rates for drivers and employees. It is also working on a new menu and enhancing its existing menu. Domino’s Pakistan’s menu is currently one of the largest in the country, with nearly 700 different pizzas available.
Domino’s is also launching several new items to increase the value of its food. They have added three-piece chocolate lava cakes, 32-piece Parmesan bread bites, and six-piece chicken wings to its menu. While these new products are not cheap, the company hopes they will be able to compensate for the increase in prices in the next few weeks.
Customer need
Despite its reputation as a gourmet pizza shop, the Pizza Hut Pakistan GM hoped to emulate Jack Welch and become the Jack Welch of the retail sector. So he decided to cut the company’s marketing expenditure to almost nothing. Instead, he rationalized the number of riders for each outlet based on sales and work load. In addition, he tied the fuel and maintenance costs of motor cycles to the number of pizzas sold. He also limited the use of generators in outlets only during peak selling hours.
The Dominos business model has its roots in the US, where it began as a small family-owned pizza business with only three outlets. Since then, it has expanded to over nine thousand stores in 70 countries. The Dominos operation in Pakistan is a franchised model. The company’s headquarters are in Michigan, USA, where it maintains overall control of its raw materials and quality standards.
In Pakistan, customers can order their pizza using the Dominos app. This makes ordering pizzas fast and easy. The app allows users to place orders for delivery at any Dominos outlet in Pakistan. Additionally, customers can select any item on the menu and receive it within minutes. The developer has also outlined how to handle the data in the app, providing a privacy policy to ensure the best possible experience for their customers.
Business model
The CEO of Dominos Pakistan, Mohammad Ahsan, is very satisfied with his company’s performance. As a result, he has made the country’s pizza delivery company an international brand. Moreover, he has managed to make it profitable by using innovative ideas. His business model is focused on delivering quality and variety to customers.
Pizza is considered a home delivery product worldwide. This food is especially popular among youngsters, and it is very easy to distribute. It also has a similar taste to the traditional food of the subcontinent. Pizza delivery services are available in Pakistan through various online services, including Food Panda and Eatoye. According to some surveys, Dominos Pakistan is the third-largest pizza delivery service in the country.
Dominos Pakistan uses a franchise model to operate its outlets. Franchisees adapt the basic operating model to local conditions. Currently, Dominos franchisees operate over nine thousand outlets in 70 countries. This model helps the company to retain control over the raw materials used and ensure high quality service. Franchisees are also provided with national marketing campaigns and a streamlined operating model.
In addition to providing quality pizza at affordable prices, the company invests in innovative technology. Moreover, its supply chain proved to be resilient during the recent pandemic. In addition to this, the company’s culture has also been an integral part of its success.
Apology
In the wake of a controversy over Dominos’ post on social media regarding Kashmir solidarity day, the pizza delivery franchise in India issued an apology. Dominos has joined a long list of global businesses who have publicly apologised for posts made by their Pakistani business partners. Other such firms include Hyundai, KFC, Pizza Hut, Suzuki and Toyota. Several Twitter users have also called for boycotts of Dominos’ products.
Pizza Hut’s Pakistan account has also issued an apology for a post that sparked a backlash. The company said in a statement that the post did not represent the company’s views, and that it does not condone the content posted by its employees. Dominos Pakistan’s Pakistani social media handle has also issued a statement saying it does not endorse the content posted on social media.
Dominos Pakistan tweeted in support of Kashmiri separatists, prompting boycott calls. The company later apologised for the social media posts, which were made without their permission. However, the screen shots of the posts are now circulating on social media. Dominos Pakistan has since deleted the posts, but the controversy over the pizza chain continues.
Apology from Domino’s India
Domino’s has issued an apology after an unsolicited tweet it made promoting its Kashmiri pizza chain sparked a boycott call. The company said it has “regretted” the tweet and will no longer engage in such unofficial social media activity. Domino’s India says it has been in India for 25 years and respects Indian culture and nationalism.
Domino’s India said it has apologised for hurting Indian sentiments and joins a list of global companies that have already issued an apology. Other companies that have issued an apology include Honda, Hyundai, and KFC. After the tweets went viral, calls for boycotts of these companies escalated.
Domino’s India also said it will take a “time-out” to assess the situation. “We are committed to a culture of respect and dignity,” it said in an apology video. “We are proud to support our country, and we are committed to ensuring that all our stores adhere to the highest standards of food safety and hygiene.” Domino’s India is one of the fastest-growing pizza chains in India. It operates in the country’s major cities.
Domino’s India apologized for its “unsolicited social media post”. It was swiftly followed by the Indian government summoning the South Korean ambassador to India. The External Affairs Minister spoke to Chung Eui-yong, who expressed regret.
Strategies for revival
During the last few years, the law and order situation in Pakistan has significantly improved, and the company is hoping for exponential growth. CEO Mohammad Ahsan decided that the culture of the organization must be transformed. He believes that empowerment is the key to success. His employees will be given equal rights, and a new egalitarian culture will be introduced. The CEO will only approve recommendations that he finds to be good for the company.
In 2009, Hilal food, a leading confectionary company in Pakistan, acquired the master franchise rights from Dominos International. At that time, the pizza chain had the number one market share in Australia, India, and the UK. Nevertheless, Dominos Pakistan was losing money, and its losses reached negative 33% of sales. However, in 2013, the company appointed a new CEO, Mohammad Ahsan, who was experienced in cost-cutting.
Pizza is a popular product worldwide, and young people in Pakistan prefer pizza for gatherings. It’s also easy to distribute and tastes similar to typical subcontinent dishes. Food Panda and Eatoye, two of the largest online food delivery services in Pakistan, both offer pizza delivery services. In Karachi, Dominos Pizza has an average of 350,000 monthly customers.
Dominos’ business model focuses on quick delivery and value. The company has improved its delivery process and introduced packaging to ensure the hotness of the pizza. Furthermore, the company has made its outlets more affordable and streamlined their supply chain. In addition, they have recently introduced the Pizza Burger. This is aimed at increasing customer satisfaction.
