Outfitters Pakistan is one of the leading retail chains in Pakistan. It offers fast fashion in all provinces, at affordable prices. Its focus is on the urban middle class. The company is known for its high quality and great customer service. Its e-commerce platform allows customers to order any of the items they want without any hassle.
Focus on urban middle class
Outfitters Pakistan is a fast growing retail clothing chain with a focus on the urban middle class. It claims to be Pakistan’s largest Western clothing brand targeting the young, urban population. In fact, the company prides itself on being Pakistan’s closest equivalent of Zara, the fast fashion brand with an “cool” cachet. In a rapidly urbanizing country, this core business model should be a perfect recipe for success.
The founders of Outfitters Pakistan started the business in their own home and bootstrapped its growth. As a result, they do not owe a single cent. Their strategy is to cater to the urban middle class by offering stylish clothing at affordable prices. This is a strategy that has worked, as the company has grown significantly over the past five years.
Outfitters Pakistan is a retailer with over sixty stores in Pakistan and one store in Dubai. They have a strong presence in the men’s apparel market with a significant presence in cities like Karachi, Lahore, and Islamabad. The company also has a line of kids’ clothing, called Outfitters Junior, and launched two women’s clothing brands in 2009 and 2010. The company also has plans to expand into other international destinations in the near future.
In October 2011, Dr. Dur-e-Nayyab published a study looking at the middle class in Pakistan. His work utilises the PSLM 2007-2008 dataset and the composite index to provide an estimate of the number of middle class households in Pakistan. The data is based on the latest PSLM data, and the population assumption is 6 people per household.
Manufacturing and logistics in-house
With its growing success, Outfitters Pakistan is taking manufacturing and logistics in-house. The retailer has over 120 stores in 20 cities in Pakistan and a rapidly growing online store. The company has a diversified product line that caters to all demographics and age groups, including men, women, and juniors. They also sell accessories, fragrances, and footwear.
Textiles are a significant part of the business, and includes buying and preparing fibers for spinning. Fabrics range from silk to jute, flax, and hemp. It also includes all kinds of knitwear. Textile businesses include apparel, towels, and other products made of textiles.
The in-house manufacturing approach allows the company to control margins and pricing. The company also handles logistics, which includes transportation from the factories to the stores. This allows the company to respond quickly to new trends. The result is fun, colorful, and expressive collections. It also means that the company can reduce costs.
The company claims to be the largest Western clothing brand for Pakistan’s urban youth. The company’s management prides itself on being the closest thing Pakistan has to Zara, a global fast fashion brand with a “cool” cache. With Pakistan’s middle class growing, and its population urbanizing, the company is well positioned for success. The Ethnic brand, which sells Pakistani-style women’s apparel, is also a major contributor to its growth.
Customer service
Outfitters Pakistan offers a variety of online and in-store shopping options. The brand has been in business for over 17 years, has 120 stores in 20 different cities across Pakistan, and is rapidly expanding online. Its diverse products cater to a wide range of consumer needs. Customers can find everything from dresses to perfumes and accessories.
Marketing
As a micro-brand, Outfitters has been successful in creating value for their customers. Its unique and diverse collections of clothing and accessories provide customers with the best in fabric and value for their money. The company is also financially strong and invests heavily in its products. Its R&D block is its backbone, and its operations and accounting team are up to the task.
Today, Outfitters Pakistan has grown to be one of the leading fashion brands in the country. It has 120 retail locations in over 20 cities and a rapidly growing online store. Each store carries carefully selected merchandise and allows customers to build their wardrobes. Its retail stores are well-equipped to provide customers with the latest fashion styles.
Aside from producing new products, OUTFITTERS can also improve their services to satisfy customer demands. Coming up with new products and services will help OUTFITTERS expand their business. The company can also come up with new lines of apparel. The market in Pakistan is constantly growing and moving towards the latest western trends. This means that every brand in the country is trying to meet the needs of customers.
Inclusion and diversity are two trends that have gained popularity in the global fashion industry. Brands that embrace these trends will resonate well with a larger audience. For instance, Outfitters has received widespread praise for featuring a model with vitiligo, a skin condition that causes pale white patches to appear on the skin. Such inclusive branding strategies have increased the company’s customer base and sales.
