Before you start a PPC campaign, you’ll need to understand what the different types of ads are. These include Text, Video, Image, and Display ads. You’ll also need to know how to measure your results. The good news is that PPC is a fairly easy marketing channel to start. Just be sure to learn how to launch a campaign correctly, set your campaign goals, and measure it appropriately.
PPC Text ads
Google Ads has several extensions that can maximize the effectiveness of your text ads. You can use site-link and call extensions to provide more information to your audience, while specific call out extensions can attract more attention to your ad. All of these extensions can improve the CTR of your ads. Use these extensions to optimize your text ads and see an increase in conversions.
Test different text ad copy against one another to determine which one converts the best. This can also help you optimize your cost per conversion. A compelling ad text can help you learn more about your audience. You can also read help articles from Google Ad-words to help you make the most of your ads.
PPC text ads are very short, so you should make the most of the limited number of characters you have. Each ad can only contain two headlines and 30 characters. Like Twitter, you need to make the most of your limited characters to stand out from the competition. Make sure you include keywords in your headlines to increase your ad’s relevance and quality score.
PPC text ads are often displayed in the top or bottom of search results. They can also be placed on publishers’ websites and blogs. PPC text ads are a great way to increase online visibility and generate new business leads. Google allows you to display ads on the first page of search results, and you pay only if someone clicks on them. A properly managed PPC campaign can increase leads, brand exposure, and revenue.
Besides using ad extensions to optimize your ad performance, you can also use phone call metrics to optimize your text ad. If your ad receives a lot of phone calls, you can reduce your PPC ad spend.
Display ads
These are a popular form of advertising that allows marketers to choose exactly where they want their ads to appear and what content they want them to appear on. Display advertising focuses on relevancy, which means that advertisers can show their ads on topically relevant websites and to relevant audiences. This increases engagement and conversion rates.
Display ads have a wide range of benefits over standard text-only PPC ads. For example, they can have eye-catching custom designs and styles that make them stand out from the competition. These ads can also include audio, video, and animation. These types of ads are particularly helpful for businesses looking to attract new customers. The average consumer must be exposed to a brand seven to ten times before considering it, making display advertising an important tool in attracting new customers.
Display ads are less expensive than PPC ads. They are typically displayed on sites that have a high volume of visitors. This strategy also allows advertisers to control the number of clicks they get. Because display ads aren’t as expensive as PPC ads, they are a great option for small businesses and larger businesses looking to reach a wider audience.
Display ads are ideal for products with long sales cycles and large expenses, as they are displayed on sites where potential customers already spend time. Google uses search engine data to match ads to relevant web pages, allowing advertisers to reach a niche audience. Although this method is less expensive, it is easy to overspend.
The most common form of PPC advertising is paid search marketing. This type of advertising appears after a user types a keyword or phrase into the search engine. These ads can be placed above or below organic search results. These ads contain three main components: the headline, the description, and the bid. Some are also associated with additional information such as the website of the advertiser. Display ads have a low click-through rate, but they are useful for building brand awareness.
Video ads
Besides traditional banner ads, online marketers are also turning to video ads to drive more traffic. These ads are more engaging because they allow marketers to speak to their prospects in a more personal and emotional way. As a result, they are generating higher click-through rates than other formats. But there are several things to keep in mind when using video ads in PPC campaigns.
A good PPC video ad should not only convey your brand’s personality, but should also tell a story. This is especially important for businesses that specialize in a particular product or service. These ads will produce the best ROI because users will already know a great deal about the product or service after clicking through. Video ads do not have to be pushy or interruptible – they should convey a sense of the brand and the benefits it can bring.
Videos can be useful for a variety of businesses, from small to large. Videos can help improve brands’ online image, build trust with consumers, and boost conversion rates. They are especially effective if they are accompanied by social sharing. Many businesses are leveraging the power of video ads to increase their visibility and sales.
Video ads are not new, but they have become more affordable and accessible to smaller businesses. Previously, the cost of launching a video campaign would be prohibitive for small businesses. Now, any business with a PPC budget can leverage the power of video ads for maximum results. However, there are many things to keep in mind when using video ads in PPC.
One of the key benefits of PPC video ads is the ability to make edits and tweaks as needed. They are mobile-friendly and can be easily adapted for specific business needs. They are highly customizable and can track easily.
PPC Image ads
Image ads are similar to classic banner ads, but they’re displayed on websites in Google’s Display Network, which also includes blogs, forums, and other Google properties. Unlike text ads, image ads follow a CPC or CPM bidding model. Because of this, it’s important to separate image ads from text ads in ad groups and campaigns.
Images used for image ads should be informative and high quality. This will increase the CTR and lower your CPC. They also need to be relevant to the keywords and landing page. In addition, you should ensure that the image fits well with your keywords. If you’re not sure what works best for your campaign, try testing different images with text ads.
Using stock photos can be a smart idea. Google has a searchable database of these images and makes it easy for advertisers to add images to their ads. It also eliminates sourcing concerns. Furthermore, image extensions can use in different languages, which can help you reach a larger audience.
Image ads in Google’s display network have the advantage of ensuring an excellent user experience. In addition, these ads can attract more clicks. However, they need to approve by Google. As such, they may not display on all devices. It’s important to remember that an ad with an image extension must approve by Google before place on the website.
The use of images in ads can also help your website with search engine optimization. It helps to boost the click-through rate and improve conversion rates. Using images can also be useful for lead generation.
Post-click landing pages
Post-click landing pages are standalone pages design to entice visitors to take a specific action. These can be anything from downloading an eBook, signing up for a newsletter, or completing a lead generation form. They are the most effective way to drive sales. They’re not a replacement for landing pages, but they can provide a more effective conversion rate.
It’s important to remember that a large part of the traffic you generate from PPC campaigns source from mobile devices. That’s why you need to make sure that your landing pages are mobile-friendly. Mobile devices account for approximately 50% of all online traffic. So, if you want to convert PPC traffic to sales, you need to provide a seamless experience for mobile visitors.
The post-click experience has to be highly relevant to the person visiting the site. The more relevant your page is to their interests, the more likely your visitors are to convert. That means that your post-click landing pages should customize to fit the needs of each unique audience. Using a heat-map is one way to track and measure the performance of your post-click landing pages.
You should aim to create one post-click landing page for each unique audience. This will help you get more conversions and improve your ROI. However, if you are trying to reach a large number of customers without a lot of effort, you might be better off targeting a specific audience. The trick is to understand your audience and map out their journey to purchase.
Post-click landing pages should reassure viewers that they are in safe hands. Using social proof will help remove any doubts they have. You can use a picture of a real customer to make statements seem more genuine. Another way to increase viewer attention is by incorporating a live chat feature.
Also Read: What Is Digital Marketing?
