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Candyland Pakistan is a family-owned confectionery company based in Karachi. It offers a wide variety of confections, such as jellies, chocolates, marshmallows, gums, and candies. The company also offers halaal-certified varieties of all its products. In addition to these confections, CandyLand also produces other confections such as Bisconi’s Cocomo.
Ismail Industries Limited Group
The Ismail Industries Limited Group in Candyland, Pakistan, produces and trades sugar confectionery products. The company operates in the Food and Plastic segments and manufactures a variety of confectionery items such as chocolates, marshmallows, jellies, and candy canes. Other products include brittles, spreads, and truffles. The company also produces snacks and beverages for children and adults.
The company’s revenue grew 22 percent to almost Rs 24 billion in FY18. This growth is attributed to the company’s efforts to broaden its product portfolio, particularly in the confectionery category. The company’s Novella Center Filled candy was particularly popular, with sales exceeding one billion rupees for FY18. The group also reduced its cost of production by about seventy-seven percent, achieving a gross margin of 22.4 percent, up from 19% in FY17.
Product range
Candyland Pakistan is a local brand that manufactures a range of sweets and confectionery products. Its product range includes candy, jelly beans, bubble gum, lollipops, biscuits, marshmallows, and chocolates. The company also produces halal-certified sweets. The company’s products are available at nominal prices.
Candyland’s products are available in different varieties and flavors. It caters to modern trade in Karachi and PJP. It follows a ‘n-1’ strategy to make sure that each product meets the quality standards required. The company’s quality control process starts with raw material procurement. It seeks out sole suppliers of high-quality raw materials. Once raw materials arrive, they are inspected by the quality control department. The quality control supervisors are also trained to conduct random checks on each product as it passes through the production process.
The company uses modern technology to produce a variety of confectionery products. Its production capacity is 6,000 tons annually. During high demand periods, it uses two shifts to meet demand. To ensure high-quality standards, the company avoids high-profit margins, keeping costs low. Each product is packaged separately and has its own distinctive flavour.
The company is known for its innovation. Its products have a wide distribution network with over 350 distributors across the country. Moreover, Candyland and Hilal always adopt a cost-effective strategy. Hence, they generate high volumes of sales. They aim to be competitive and innovative while maintaining their market position.
While the local confectionary brands are available in supermarkets, major international brands are available at most outlets. Some of the most popular international brands are Mars, Twix, and Galaxy. Other international brands include Kisses, Mentos, and Dairy Milk. While these brands are widely available, they are beyond the reach of many consumers.
Quality control
Candyland Pakistan is a leading candy store exporter, sending out its confectionery products to over 40 nations around the globe. This candy company has a dedicated team of international sales representatives, who ensure that the confectionery items are consistently executed in the global market. The group is well-versed in trade arranging and task management, and enables the company to ideally coordinate with merchants for the delivery of its products.
While the organization has a fixed annual capacity of 6,000 tons of confectionery, the demand for these products fluctuates frequently. Because of this, Candyland uses two shifts and adjusts its inventory size as per demand. It also has the advantage of importing most raw materials, which reduces reordering costs.
The confectionary business in Pakistan is highly competitive, and quality control is key to ensuring that all products meet standards of quality and consistency. The industry is largely driven by consumer demand. Candyland makes sales forecasts based on the premise that a typical child spends one rupee per month. Consequently, the company can shift its products from low-income regions to areas with higher income levels.
Candyland has been a leader in the confectionery market in Pakistan since 1988 and sells its products in more than 30 countries. Through the years, it has evolved into a technological innovator and introduced brands in technically challenging categories. With this approach, Candyland has consistently expanded into new categories and incorporated state-of-the-art production facilities.
Candyland’s quality control efforts are evident in their products. Each product is individually packaged, and has a unique flavour. This guarantees the quality of the raw materials. Moreover, candyland’s unique packaging also helps the company maintain quality control. Moreover, each product is packaged individually and packaged in bulk packs.
Price
If you are looking for a place where you can buy the delicious sweets and candy without having to spend a fortune, you should consider buying some of the products of Candyland. This company is known for its candy, jellies, chocolates, gums, and confections. Apart from candies, this company produces biscuits and jelly beans, which are Halaal certified.
