The Discover Menu in Google Search Console is an excellent place to gain insights into how your content is performing. It gives you a detailed picture of your site’s performance and gives you insights into what content is performing best. The Discover tab is also a great place to analyze individual posts and analyze overall traffic over a long period of time.
Embedded YouTube videos perform better in Discover
Embedded YouTube videos often perform better than their non-embedded counterparts in Google’s search results. This is due to a few key factors. First, Google is able to identify videos easily thanks to the HTML tags they use. Secondly, if your video is embedded in your website, you can submit a video sitemap to Google, which makes it easier for users to find it. Finally, it is imperative to verify your sitemap in Google Search Console.
Google also makes Google video results more integrated with the search experience. Enhanced results include “Key moments” links that point to specific times in the video. These links may not always correlate with the video-specific search tabs, but you can opt out of this feature with the nosnippet meta tag.
Ensure that the thumbnails used for video content have alpha values greater than 250. This will help Google better understand what the video content is about. It is also essential to ensure that the video site uses unique thumbnails. In addition, make sure that the video URL and title are the same.
If you are concerned about the YouTube videos being included in Discover, you can opt out. While Google has implemented a feed that automatically evaluates YouTube videos, Bing also crawls and indexes all of its content. If you want your video to be included in Discover, you should provide a mRSS feed and sitemap for your video.
Images perform better in Discover
Using high-quality images on your website can boost your search engine ranking. Google gives priority to pages that include images that directly relate to the content of the page. These images should be compressed, have a relevant caption and a descriptive file name. You can use AMP to optimize your images.
Google Discover offers the opportunity to target visitors based on their current location, home location, or work location. Unlike traditional search results, the updates that appear in Discover do not have the highest engagement, but they are relevant to specific intent. This is particularly useful for local businesses. In order to increase your chances of appearing in the Discover menu, you must consider the following tips.
Use Google Accelerated Mobile Pages (AMP) for your website. This format is developed by Google developers to load pages quickly. It also enhances the user experience. Google Discover discriminates against sites that load slowly. By using AMP on your site, you’ll be able to analyze and optimize your site’s speed.
Using high-quality images is also essential for Google Discover. Adding images that are optimized for mobile devices will increase your visibility on this platform. Google is also experimenting with a new feature called Web Stories. These are similar to traditional blogs, but are designed specifically for mobile users. In addition, Google is testing a Follow feature in Chrome, which lets users follow specific websites. This feature uses a website’s Atom or RSS feed to provide this information.
AMP improves user experience
Google is making it easier for website owners to optimize the mobile experience by including AMP. The algorithm prioritizes sites that load quickly and are compatible with AMP. With 60% of internet users accessing the web via their smartphones, it makes sense for AMP to be used on mobile websites.
By optimizing your content for AMP, you will provide a better user experience in mobile browsers and improve your chances of appearing in Google Discover. The Discover menu is a place where Google seeks quality content and meaningful materials. The company will always feature the most relevant content to its users. However, more than 65% of marketers struggle to create engaging content, and most outsource the work to freelance writers.
The Discover menu is based on user engagement, so it’s critical to make your content AMP compatible if you’d like to appear in it. Most articles in this feed are AMP-compatible, and most of the articles on Google News are AMP-compliant.
The Discover menu features relevant content from across the web. The system uses algorithms to analyze the user’s interests and present the best content based on that. In addition to this, Discover can be used as an analytics tool to measure traffic to mobile apps and other relevant content. To optimize your site for Discover, make sure it is mobile-optimized, has high-quality content, and updates regularly. You should also leverage Google AMP content to make sure your site is optimized for mobile.
Creating high-quality blog content
If you want your blog to be featured on Google’s Discover Menu, you need to create high-quality content. This includes videos and other types of visual content. These will be more likely to be seen by users, and will help you increase traffic and page rank. Google wants to make sure that users have a good experience on your blog. You can also make your content more visually appealing by using high-quality images.
The content that you create for the Discover Menu should be informative, unique, and well-researched. It should include relevant statistics, hyperlinks, and quotes. It should also have multiple sections and subheaders, and be aligned with your brand’s goals. Finally, it should speak to users’ problems in an authoritative way.
Google Discover also rewards pages with high-quality images. Google’s algorithm prefers pages that use images that are directly related to the content. Images should be compressed, have a descriptive file name, and a relevant caption. You should also make sure that images are properly attributed and include alt text, if applicable.
While you should not try to rank on Google Discover without knowing how to properly optimise your content, you should try to create high-quality blog content to get indexed by Google. This will give you an edge over competitors. It is also important to create unique and helpful content that answers reader’s questions.
Optimizing for AMP
Optimizing for AMP isn’t a simple task. It requires special implementation on your website. Moreover, AMP pages must be indexable and crawlable. For that, you need to include the rel=”amphtml” and “canonical” tags in the page’s url. Generally, it is best to optimize for AMP pages in subfolders.
AMP is a fast loading format and is widely adopted by publishers who publish lots of articles. But if your content isn’t exclusively an article, AMP may not be appropriate for your website. For such cases, you may want to use CDNs, which offer performance optimization features such as lazy loading and image hosting.
If your website uses AMP, Google will prioritize it in its search algorithms. This will reduce the page load time, which improves the user experience. It will also increase the likelihood that your visitors will stay on your site longer. Page load time is a major factor in Google’s ranking algorithm. The faster a site loads, the higher its ranking will be.
If you’re new to AMP, you can start by testing your site on a small scale, starting with one or two pages that rank well in mobile search results. It can take a few days for Google to index the AMP version of your site, so it’s important to start small and monitor progress regularly.
Google Search Console has added a new report to help you understand how mobile-friendly your website is. You can also check for the mobile-friendlyness of your standard web pages by using the AMP tool. If you don’t make your site mobile-friendly, you could be losing significant traffic.
