Content marketing is one of the best ways to drive traffic to your website. BuzzSumo provides a platform to track social media and internet insight to help you transform your content marketing process.
The platform also helps you create new content and get ahead of your competitors. It’s a well-rounded tool that will save you time and money in the long run.
Why choose BuzzSumo?
BuzzSumo is one of the most popular content marketing platforms on the market. It helps you uncover and analyze high-performing content, track social media metrics, monitor brand mentions, perform competitor analysis, and more.
It is one of the most useful tools for content marketers because it offers a number of essential features that are hard to find in other content marketing platforms. These include:
You can also use this feature to discover new topics, keywords and trends for your blog posts and social media campaigns. It’s a great way to get ahead of the curve, and it can save you a lot of time and effort.
Research – Analyze billions of data points and find relevant insights that you can use to enhance your content. It’s the best way to ensure that your efforts aligned with your business and marketing goals.
It’s also a great way to spot opportunities for reciprocal link building, guest blogging or co-creation.
In addition, BuzzSumo’s Content Analyzer is a great tool for spotting content trends and identifying the best ways to optimize your own posts. Simply input a topic, keyword or domain and you’ll given a list of related headlines and content ideas.
The content analysis report is a top-level view of the engagement metrics surrounding your topic, and it breaks them down into insightful charts that you can use to improve your content strategy.
Whether you’re a beginner or an experienced content marketer, you can always benefit from a little extra help when it comes to research. BuzzSumo’s Content Analyzer can save you hours of research time by giving you the top-level information that you need to succeed with content.
Discovery – Explore high-performing content
Creating and sharing high-performing content is a vital part of any content marketing campaign. It helps businesses grow their brand and increase awareness. BuzzSumo is a powerful tool that can help you create and share these types of posts easily and effectively.
One of the most powerful tools BuzzSumo has its discovery capabilities, which allow you to explore high-performing content across the web. You can search for keywords, domains and URLs to see their engagement metrics, backlink profile, and more.
BuzzSumo also has a topic discovery feature that can help you find the best topics for your content. All you have to do is enter a key keyword and the platform will return a list of related topics with a lot of information.
Then, you can select the ones that are most relevant to your business. This will save you time and effort while generating great content ideas for your campaigns.
You can even narrow down the search by typing specific words or adding filters, such as country. This makes it easier to find the most relevant content for your audience, whether you’re planning a local or global campaign.
Once you’ve found the most suitable topic, you can use BuzzSumo’s Content Analyzer to assess it in detail. This will include social engagement metrics from Facebook, Twitter, Reddit and Pinterest, as well as an evergreen score and backlinks.
This can be especially useful for competitor research, as you’ll be able to find out what formats work best for your competition and how they’re getting their content shared. It’s also a great way to identify influencers and uncover new opportunities for collaboration.
Research – Analyze billions of data points
BuzzSumo has a powerful research capability that helps you to uncover trending topics and identify high-performing content in your niche. This makes it easier to come up with content ideas that add true value to your audience. It also allows you to monitor and follow influencers in your niche to help you gain an edge over competitors.
You can also set up alerts to sent to your inbox every time a certain keyword or term reaches a predetermined threshold. This can be very helpful in analyzing your competition’s social marketing campaigns and strategies.
In addition, BuzzSumo lets you compare up to 10 competitor pages at a time and see how they perform on Facebook. This helps you determine which pages are most successful in attracting followers, engaging them, and converting them into customers.
These insights can be very useful for your SEO strategy, and they can help you create a content marketing plan that will deliver results. This is why it’s important to use a tool that offers high-quality data and analytics.
BuzzSumo’s Content Research tool
One of the best tools for analyzing billions of data points is BuzzSumo’s Content Research tool. It allows you to filter by content type from billions of articles to find top formats that resonate with your audiences. It also lets you search years of content performance data and domains to perform competitive benchmarking.
Another useful tool is the Backlink Analysis tool. It shows you the domains that are linking to your website and their content, which can help you get more links for your site. You can also track your competitor’s links to identify their most shared content.
BuzzSumo has a range of plans, including Lite, Standard, Plus, Large and Enterprise. The Lite plan comes with one user and limited features, while the Standard and Plus plans include more users and a wider range of reporting and analysis capabilities.
Influencers – Identify influential people
BuzzSumo can help businesses find influencers who can be a valuable resource for their content marketing strategy. They can amplify your message and help you build brand awareness in your niche. In addition to that, they can provide a great source of new content ideas and link building opportunities.
One of the best ways to identify influencers is through social media. This way, you can reach out to them and see if they will share your content or collaborate with you.
Another way to find influencers is through blogs and publications. You can search for popular topics or keywords to find authors who have a lot of social engagement. These authors often have tens of thousands of followers and can be a great resource for your content marketing campaign.
You can also use a tool like BuzzSumo to find influential bloggers and journalists in your industry. These people have a lot of Twitter followers and can be a great resource for you to promote your content.
Moreover, BuzzSumo allows you to search for content by hashtags and keywords that are relevant to your business. This helps you come up with fresh content ideas and create more effective social media campaigns.
In addition to this, you can search for influencers who have a large number of followers and retweets. These people are likely to be a good fit for your business, so it’s important that you find them before starting any kind of collaboration with them.
You can also use BuzzSumo to find influencers who are sharing competitor’s content. This is a great way to find out where your competitors are performing well and how you can improve your own strategy.
Monitoring – Track comments and trends
BuzzSumo offers a wide range of monitoring capabilities to help businesses track mentions and trends. These features can help you prioritize your upcoming content marketing campaigns and make informed decisions about your business’s social media presence.
The Monitoring section of the platform allows you to set up alerts for a number of different categories, including brand mentions, keyword mentions, backlinks to your domain and any content created by a specific website or author. You can then receive email alerts for each mention that relates to your selected criteria.
In addition to helping, you track comments, BuzzSumo also helps you uncover new opportunities for your company to build partnerships with influencers. Its Influencers section allows you to find top Twitter influencers, Facebook pages, and YouTube channels in your niche.
It also has tools to help you uncover the best-performing backlinks, which is a crucial part of any successful link building campaign. You can also get a comprehensive overview of your brand’s online reputation by comparing it to competitors and other brands in your industry.
Another important tool for spotting content trends is BuzzSumo’s Trending feature, which allows you to see what topics are trending in your niche. This information can help you create content that resonates with your audience and increases your reach on social media platforms.
The Questions Analyzer allows you to find out the most popular questions that real people are asking about your brand or about any keyword on forums across the web. This data can give you a great head start on creating answers that help your target personas solve their problems. It’s a powerful tool that will help you generate content ideas for your next campaign.
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