Hyundai Pakistan was established in 2017. It is the country’s first automobile manufacturer. The company has a plant in Faisalabad and plans to build cars and commercial vehicles. The company is part of the Hyundai Group, which also owns Kia Motors. It is expected to create up to 14,000 jobs in the country.
Hyundai Motor India
The company has faced criticism over its actions in Kashmir. The South Korean automaker’s Pakistani partner posted an inflammatory post in support of separatists in Kashmir and called the conflict a “struggle for freedom.” The tweets drew a lot of attention on social media and prompted calls for boycotts. The company’s social media handles have been changed to “protected” and its tweets are blocked. Hyundai Motor India apologized for its insensitivity and said it would “do better”.
The company has since deleted the posts and apologised. However, social media users have not forgotten the incident. The company has not responded to a request for comment by Reuters. A boycott of Hyundai is now on the cards for the Pakistani market. It is not clear how this stance will play out, but the company is being forced to explain itself to the public.
The company also stated that it did not comment on religious or political matters in any part of the world. However, it was not easy to get the word out on the social media sites. Despite the backlash, the company has apologised for the “unintended social media post.” The company referred to the tweet as “unsolicited” and said it was “offending our commitment to India” and described it as their “second home.” The company apologized for the inconvenience and said that it would be taking steps to punish its dealer partner.
After the tweets, Hyundai Motor India responded to the social media backlash by apologizing for “unintended communication,” stating that it has a zero-tolerance policy towards insensitive communication. As a result, the company’s social media handles have received significant flak and #BoycottHyundai has trended on Twitter. It is difficult for a global company to remain silent when it’s being attacked online and it is difficult to remain impartial.
In the end, the South Korean automaker couldn’t resist the pressure from India and deleted its post. However, the incident also happened on a day that Pakistan and India celebrate as “Kashmir Solidarity Day,” marking the day when Muslims in Kashmir and other Muslims protest the occupation of Kashmir. The two countries fought over the status of the region since 1948, and each claims part of it.
The company has a wholly-owned subsidiary in India, and it sells a wide range of models to the local market. The company plans to invest $40 billion in electric vehicles in India by 2028. The company has been operating in the country since 1967, and currently employs more than a hundred thousand people.
In October 2012, Hyundai introduced the HB20, a small bi-fuel car. The company’s Piracicaba plant, a wholly owned Hyundai plant in Latin America, is capable of producing 180,000 cars a year. The plant will operate in three shifts. Its capacity is also higher than most rivals’.
Hyundai entered the Philippine market with its Hyundai Excel compact car and Hyundai Grace van. It later introduced the second generation Hyundai Elantra and the Hyundai Starex. It has also installed an assembly plant in Santa Rosa, Laguna where it produces vehicles such as the Hyundai H100, H350, and Accent. Hyundai currently has 39 dealerships in the country as of June 2022. The company manufactures cars, trucks, buses, and Jeepneys in the country.
Kia Motors
The board of directors of Lucky Cement has announced that they will invest Rs 12 billion in Kia Motors Corporation in Pakistan to help them set up operations locally and begin local manufacturing of car units. Kia Motors is one of the top 20 car brands in the world and was recently ranked the 1st most reliable car brand. The investment will help the South Korean company set up operations in Pakistan and market their cars. The company also plans to invest in the production of parts and accessories for Kia vehicles.
The new carmaker’s joint venture with Lucky Motors will introduce the KIA Grand Carnival in March. Previously, the brand had worked with the Dewan Group in Pakistan, but that agreement is coming to an end. KIA and Lucky Motors are investing $115 million in a new assembly plant in Karachi, where they will produce light commercial vehicles. The joint venture has been awarded a greenfield status under the Automotive Development Policy 2016-2021.
Kia Motors’ price increases have affected nearly all of its vehicles in Pakistan. The largest increase is found in the Kia Stonic EX+, a seven-seat luxury SUV. The price of this vehicle increased by Rs 475,000 from Rs 3,975 to Rs 4,450,000. All other cars in the range are affected by price increases, except the Carnival and Sorento. Kia Motors blames the increase on depreciation of the Pakistani rupee and the increase in freight costs.
Kia Motors in Pakistan recently released three new vehicles in Pakistan. The Sportage, a capable compact SUV with a 2.0L engine, is now available in two-wheel drive and all-wheel drive models. Its affordable price point and ability to provide more than one seat for passengers has made it a popular vehicle in the market. It is also one of the few locally assembled SUVs to offer a panoramic sunroof. In addition, the company introduced the Carnival MPV and the Picanto, a small family hatchback.
The partnership between Dewan Farooque Motors and KIA Motors Korea has a significant positive impact on the local automobile industry in Pakistan. The investment will speed up technology transfer from South Korea to Pakistan, and will help improve competition in the automotive sector. As a result, Pakistan’s consumers will be able to choose from a wider range of cars in the future.
The latest controversy between the two automakers comes as Kia Motors India and Kia Motors Pakistan has not released an official statement on the issue. In Pakistan, the company’s social media account shared a tweet regarding the controversy. While Kia Motors Pakistan has yet to respond, Hyundai Motors India has made a statement in response to the backlash.
While it is not clear why KIA Motors decided not to raise prices, they have identified customers who were holding off on buying their KIA vehicles. The customers were waiting for the automaker to reduce prices in order to avoid paying too much. As a result, local dealers approached KIA Motors to make a public statement about this problem. The company responded quickly.
Another factor that may be affecting sales is the COVID-19 Pandemic. The virus has impacted many aspects of auto production, including the cost of raw materials and microchips. Some manufacturers have had to suspend bookings because of the shortage of these chips. This has led to massive losses and inefficiency in manufacturing.
