Pak Elektron Limited (PEL) is a leading manufacturer of electrical goods in Pakistan
Pak Elektron reported upbeat results in its first two quarters of FY15 and is on track for a successful fiscal year. The company’s top line grew 23 percent year-over-year to Rs 16.1 billion and its net profit surged three-fold to Rs 2.1 billion, generating 5.29 EPS. The company’s gross profit margin and operating loss margin both continued to improve.
It manufactures and distributes energy meters and transformers and is in the process of establishing a joint venture with Korean firm LG Electronics. It also makes and distributes home appliances. This joint venture between PEL and LG will enable Pakistani consumers to benefit from products from the world’s leading consumer electronics company.
The company has been in business for over half a century, and is one of the leading suppliers of electrical goods to the power sector in the country. Its technological innovation and partnership with multinational companies have allowed it to compete with well-known global brands and emerge as a leader in the industry.
Pak Elektron Limited has an appliance division that accounts for 63 percent of its top line and 67 percent of its pre-tax profit. Refrigerators and air conditioning units are the company’s main revenue drivers, with a rural-urban sales ratio of 60:40. In the past, Pak Elektron was a dominant player in the window air conditioner sector. It even acquired the technology of US giant Carrier. However, this was not enough to make up for lost market share and the company failed to adjust to the changing trend.
It has formed alliances with international giants
Pak Elektron has reported upbeat numbers for the first two quarters of 2015. The company remains on track to have a good fiscal year. The company expanded its top line by 23 percent year-over-year to Rs 16.1 billion and reported after-tax profits of Rs 2.1 billion. The company achieved a five-point improvement in its net profit margin, while the gross profit margin widened to over 31 percent. The company’s cost efficiency is improving too. In the last three years, the company’s gross profit margins have increased by more than six percent.
PEL was established in 1956 through a technical partnership with AEG. It was later acquired by the Saigol Group in 1978. It has since formed alliances with several international giants, such as Siemens, Toshiba, and Schneider Electric. Its power division focuses on transformers and switch gears and manufactures energy meters.
Panasonic: Panasonic has an established reputation globally for its quality and durability. In addition, the company has an experienced and reliable quality control team. Panasonic will be able to assist PEL in downsizing its operations and will provide the company with access to a renowned brand in the world.
PEL Pakistan has been a pioneer in the production of electrical goods in Pakistan and a major distributor. The company has also been instrumental in the development of engineering technology. With a strategic alliance with Panasonic, it will be able to gain knowledge about quality assurance, R&D, and manufacturing processes. Moreover, it will expand its global presence in the energy sector.
It has introduced a range of quality products
PEL Pakistan has introduced a wide range of quality products to meet the demands of the local consumer. The company has a dedicated dealer network which is committed to selling PEL products. These dealers are provided with good incentives to persuade customers to buy PEL products. They also provide good after sales service. If a customer has any complaints about a PEL product, they are promptly resolved within 24 hours.
PEL Pakistan aims to improve its brand image in the Split AC product by providing quality products at competitive prices. The company wants to gain 50% of market share from its main competitor by the next season. For this, it is necessary to reduce its prices and focus on the quality of the product. Since the labour costs are cheap in Pakistan, PEL can offer the product at low prices and still maintain a high quality.
PEL Pakistan’s history dates back to 1956, when it was founded in technical collaboration with the German M/S AEG. PEL has grown into a leading manufacturer of electrical goods in the country, and has built alliances with many international brands. Its product range includes switches, transformers, and electric motors.
Its impressive financial performance was partly due to improved margins in the domestic appliance sector. PEL improved its product features to increase profitability, operational efficiency, aesthetic value, and productivity. Its appliance business contributed 50pc to the company’s bottom line and 57pc of overall sales. As a result of improved sales, PEL has become a major supplier of electrical equipment to Wapda. Moreover, it has also expanded its sales of transformers to the private sector.
The R&D department at PEL is very effective and PEL invests a considerable amount in new technology. It also introduces new products and features that reduce the time and cost of manufacturing them. In addition, PEL offers free customer service for one year after buying a product. This helps to build brand loyalty among its customers.
It has a dedicated division for split-type air conditioners
PEL Pakistan is a well-known brand in Pakistan for manufacturing high-end consumer goods, including air conditioners. The company’s products are built with the latest technology and are unbeatable in style and performance. For example, PEL is the only company in Pakistan to offer a ten-year compressor warranty on its inverter air conditioners. In addition, PEL is the first consumer goods brand to introduce reverse crystalline technology and attractive patterns in its products.
The company has been in the business for over three decades and has grown from humble beginnings to become an unstoppable force in the market. The company strives to provide the best range of home appliances to its customers, while keeping the prices low. The company’s focus is on affordable, high-tech air conditioners that meet the needs of every home and workplace.
Pak Elektron Limited is one of Pakistan’s largest electrical equipment suppliers. It supplies major power utilities and competes with multinational and local brands. Its innovation and partnerships have helped it stay at the forefront of the industry. It has also introduced several innovative technologies into its existing product lines to provide the Pakistani market with the most energy-efficient and innovative products available.
With its range of split-type air conditioners, PEL Pakistan is able to provide air conditioning solutions for every room and budget. The company offers air conditioners with a wide range of features and functions, and their price is very competitive. It also offers several portable models that are great for traveling.
It has a dedicated division for televisions
PEL Pakistan is a company specializing in manufacturing major electrical appliances. The company was founded in 1956 through a technical partnership with AEG and was acquired by the Saigol Group in 1979. The company also manufactures air conditioners and refrigerators. Today, PEL has three production plants in Pakistan and a global presence. It is ISO-9001:2000 certified, with a focus on constant innovation and quality.
The company’s LED TVs are among the best in the country. It offers 32-55-inch models that boast high-definition picture quality and crisp images. PEL’s smart LED televisions offer built-in Netflix and YouTube for an immersive home entertainment experience. All of the products are stylishly designed and have multiple screen sizes.
Haier is a household name in the consumer electronics industry in Pakistan. Its LED TVs are available with Full-HD or Ultra HD resolutions, a perfect contrast of black and white, and an Auto Volume Leveler. Its Smart LED TVs come with comprehensive features and connectivity, including built-in YouTube, Google Assistant support, HDMI, SD Card, and screen mirroring.
EcoStar televisions feature the latest technology and are available in 4K UHD and 8K UHD screen resolutions. They also come with smart features and a powerful Dolby sound system. These televisions are ideal for gamers, with their excellent picture quality and affordable prices. In addition, they offer USB connectivity and Android streaming platforms, making them a great option for any budget.
